AI-Powered Consulting

WE USE data to understand future trends that will impact people's lives

what we do

Develop proprietary big data sets and train independent AI models to deliver a competitive advantage to our customers, tailored to their specific use cases.


HOW WE DO THIS

WHAT MAKES US UNIQUE

1. Our solutions are custom-built

Rather than syndicated across clients and categories, meaning we’re secure and avoid leading back to the same innovation or strategy ideas.

2. Our models are anchored in data from your target audience

Focusing on trends that are predicted to sustain. This delivers forward-looking insights that are more relevant than anything from standard pre-trained models (e.g., white-labeled ChatGPT products).

3. We are consultant-led

We combine industry-leading AI tools with humans with 25+ years of domain expertise and a passion for your category. Our use of AI is transparent and auditable, and outputs are evidence-based.

4. Our outputs are bespoke

We deliver in a format that is immediately accessible to your team and can be integrated seamlessly into your work streams. This delivers speed to value, unlike platform solutions that require extensive training and change management.

WE DRIVE GROWTH FOR YOUR BUSINESS AND CATEGORIES IN TWO WAYS

LANDSCAPING & TRENDS:
CONSUMER FORESIGHT

Mapping of cultural and category shifts set through the lens of consumer data to provide a robust, predictive assessment of growth opportunities.

This provides a systematic way of evaluating existing knowledge gaps and maximizing the value of existing data. Removes duplicative research and ensures insights are incremental.

INNOVATION & COMMS: IDEAS

Fueling end-to-end innovation using AI to generate successful, data-backed ideas and propositions. Removing subjectivity and accelerating development.

Evaluating authentic, unprompted consumer perceptions around brands, topic areas or the needs of key audiences.

Cut by Category / Audience / Topic / Brand

BEYOND INNOVATION

LEARN MORE ABOUT OUR BASIS AI PRODUCTS, INCLUDING BRAND & CAMPAIGN TRACKING and SEGMENTATION & SYNTHETIC PERSONAS AT THE LINK BELOW
Visit Basis Group

WHAT YOU NEED TO KNOW

AI & Big Data can answer questions traditional methods cannot as well as SUPPORTING those they can - but at A speed and scale previously IMPOSSIBLE.

Point of Difference:
Our Data

Authenticity: it observes unfettered, unprompted behavior that consumers exhibit, moving past the artificial context of a survey or focus group

Specificity: It can reach audiences and topics other methods struggle to engage with

 Point Difference:
Our AI is trained on Good Data

Sensitivity: It can spot nascent, emerging trends and map the changes in your category that represent growth opportunities.

Agility:
It can deliver answers faster, enabling timely data-driven decision-making across organizations.

Creativity:
It generates compelling product or comms ideas that are grounded in consumer data, removing subjectivity and supercharging creative processes.

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