Rather than syndicated across clients and categories, meaning we’re secure and avoid leading back to the same innovation or strategy ideas.
Focusing on trends that are predicted to sustain. This delivers forward-looking insights that are more relevant than anything from standard pre-trained models (e.g., white-labeled ChatGPT products).
We combine industry-leading AI tools with humans with 25+ years of domain expertise and a passion for your category. Our use of AI is transparent and auditable, and outputs are evidence-based.
We deliver in a format that is immediately accessible to your team and can be integrated seamlessly into your work streams. This delivers speed to value, unlike platform solutions that require extensive training and change management.
Mapping of cultural and category shifts set through the lens of consumer data to provide a robust, predictive assessment of growth opportunities.
This provides a systematic way of evaluating existing knowledge gaps and maximizing the value of existing data. Removes duplicative research and ensures insights are incremental.
Fueling end-to-end innovation using AI to generate successful, data-backed ideas and propositions. Removing subjectivity and accelerating development.
Evaluating authentic, unprompted consumer perceptions around brands, topic areas or the needs of key audiences.
Cut by Category / Audience / Topic / Brand
Authenticity: it observes unfettered, unprompted behavior that consumers exhibit, moving past the artificial context of a survey or focus group
Specificity: It can reach audiences and topics other methods struggle to engage with
Sensitivity: It can spot nascent, emerging trends and map the changes in your category that represent growth opportunities.
Agility: It can deliver answers faster, enabling timely data-driven decision-making across organizations.
Creativity: It generates compelling product or comms ideas that are grounded in consumer data, removing subjectivity and supercharging creative processes.
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